Why do the journalists like the negative headlines so much?

Today's headline from Delfi:

Last year, the number of suicides in Latvia exceeded the number of deaths in traffic accidents

Scary, isn't it? I looked up the actual report by Central Statistics Office. Compared to five years ago, the number of suicides in Latvia has declined by 27% and the number of deaths in traffic accidents has declined by 30%.

Why do the journalists like the negative headlines so much?

UPDATE: I posted this and realized that both of my previous posts were about corruption. Well, maybe this weblogger also favors negative topics.